Could Go-To Banking be the ticket? Part 1

6 Oct

Significant praise has been heaped on ridesharing services. Uber, Car2Go, HourCar and NiceRideMN, to name a few, are lauded for increasing transportation options. Each service adds another way to get from point A to B, making our multimodal system stronger. These networks run best when switching from one mode to another is easy and obvious.

Now, however, these services accept payment in different methods. Uber and Lyft charge through a smart phone application. Car2Go and HourCar have membership cards to unlock the vehicles; and NiceRideMN uses a credit card or a membership card. Each of these services uses a different system, making it challenging to switch from one to another. This makes our multi-modal network weaker. There should be one card that works across all platforms, so each mode is easily accessible. The Metro Transit Go-To cards can be that card.

Go-To cards already make for a more efficient public transportation system. They can be used as a monthly pass or as stored value, so no accidentally throwing out a needed transfer. With only a quick swipe needed for payment, boarding the bus is faster. When money is added to the card, an extra 10 percent is added, making taking the bus an even cheaper option than driving. With a solid track record of success, expanding Go-To cards to all the transportation options just makes sense.

The expansion would benefit many regular Go-To card users. Many high school students use a Go-To card everyday. Since 2013, all public school buses to high schools have been discontinued and replaced with Go-To passes. The collaboration between Met Transit and Minneapolis Public Schoolsgives each eligible student a Go-To card that provides rides between 5:00am and 10:00pm. Adding the other multi-modal options to the card improves access for these students. It facilitates students to take the bus to the library or a museum and take a NiceRide the last 5 blocks, making the city a classroom for all students.

Let’s expand Go-To cards to NiceRides and car-sharing services like Uber and HourCar. Adding Go-To cards to other transportation services would strengthen our multimodal transportation system helping people connect to destinations in a way that works for them.

 

This post first appeared on MN2020

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